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investor research

Investing for a positive future: what investors really care about

The start of a new decade feels like a natural time for new beginnings – and new ways of looking at old challenges. While many across Europe are already investing for their futures, we think there is the scope to do much more to drive engagement and encourage far more potential investors to discover the advantages of active investing. As a result, we commissioned our own exclusive research to explore in depth what European investors care about. This analysis shares our key insights, as we believe they can help investment professionals communicate more effectively with current and future clients – helping them save for the things that matter to them by investing more with you.


M&G's investment solutions

From our research, we know that people invest in what they care about and what they understand. M&G is committed to supporting you and your clients by providing investment solutions that aim to meet their changing needs.

The value of a fund's assets will go down as well as up. This will cause the value of your investment to fall as well as rise and you may get back less than you originally invested.

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For Investment Professionals only. Not for onward distribution to any other type of client. No other persons should rely on the information contained on this website. Content should therefore be shared responsibly with other investment professionals. The value of investments will fluctuate, which will cause fund prices to fall as well as rise and investors may not get back the original amount invested.